And before the social media marketers came the SEO ‘experts’, who did the exact same thing with the exact same lack of real expertise. Same tactics, same vapid ‘content’, different medium.

Either way, I agree with your conclusion. Hire people with something to say and the writing skills to back it up, not people whose entire self worth is defined by the number of shares or backlinks they can get.

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Gamer, writer and journalist working on Gaming Reinvented.

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