Thank you, this is exactly the kind of article I was about to write myself. Success doesn’t come from some peculiar routine or fashion choice, it comes from hard work, luck and timing among many other such factors.
So why do these bloggers sell it as such? Well, I think there are two reasons here:
- They don’t actually know what makes a company or individual successful. Maybe that’s because they haven’t actually built a successful company, maybe it’s because they just don’t know what they did right. Either way, said people are very prone to ad hoc rationalisations and cargo culting, they look at what successful people are like and make assumptions based on surface level things they can see. Hence why you get all the articles about Steve Jobs’ appearance and daily routine. Cause it’s much easier to see those things than it is the the hard work and business strategy that actually made Jobs and Apple into what they became.
- The real reason would embarrass them. After all, which of these two stories sounds better to you? “I succeeded because I got up early, did regular exercise, ate a healthy diet and followed these startup tips” or “I succeeded because my dad was a billionaire CEO, my product just happened to be released at the right time and my friends wrote about it in the media” Story 1 says the businessman succeeded because of his hard work and talents, story 2 says he succeeded because of good connections and plain dumb luck.
Either way, the result is the same. A vapid focus on surface level details while ignoring the more grounded ones that actually make the difference between someone becoming a millionaire by the age of 30 and ending up in old age destitute.