Why Media Monetisation Will Never Work

In recent times, much has said about the issues the media has when it comes to monetising their work. Put simply, ads aren’t working well, and media outlets are struggling to convert their audiences into actual profit.

And for the most part, people seem to be assuming this is down to some barrier to entry. That the media is struggling because people don’t want to pay for a subscription and would instead prefer to buy single articles or support the outlets in some other way.